I absolutely LOVE mobile marketing success formula!  I learned how to create a mobile site and I'm so excited about it!  You can check it out at www.thesearchkings.mobi !  I have never been able to catch on to any other program or system so quickly before!  Dan Hollings makes the program idiot-proof and extremely easy to understand.  I have a very busy schedule right now, but this program is my first priority because I can tell mobile is where the Internet is at now.  I'm now thinking about everything I do for my customers and my company from a mobile stand-point.  Thanks Dan!

Hi All

Video Testimonial for Mobile Marketing Program by Dan Hollings by 
Patty Rutkowski

The Event

The Lakeland Area Chamber of Commerce has hosted a Wing competition event as part of their monthly Business after Hours series for the last 10 years. The event brings Lakeland (Chamber Member) restaurants together to showcase their wings and promote their restaurants in front of 600+ other chamber members.

In the past, the event only offered a prize to the restaurant that was chosen by a panel of 3 to 4 judges.

The Problem

The chamber officials were aware that the restaurants wanted a more versatile method for judging the wings that would acknowledge a people’s choice winner as well as a judges’ vote.

The problem in the past was the viability of this option, considering the time it would take to tally 600 votes, the cost involved in creating a means with which to vote and the people it would require to make all of this happen.

The Opportunity

This provided Marketing System Blueprints with an opportunity to present mobile marketing to the local area businesses. 

What better way to showcase their mobile marketing services than by allowing the people at this event to vote for their favorite wings through SMS/Text messaging?

Marketing System Blueprints was able to show how this simple contest could provide member participation and excitement about the event. 

The first step was to determine if the Chamber was willing to entertain the idea of a text to vote option for this competition. 

The idea was received with much enthusiasm. The program was given the green light and a versatile text platform would be needed to make this a success. 

The Solution

(Please note: this was started just before StomperMobile classes.)

After extensive research that provided additional education into the world of keywords, short codes, auto responses and opt-ins, a company emerged that would be the perfect fit for this project.  BoomText offered excellent customer service every step of the way.  Offering a free trial on their website with easily accessible video instructions that would guide visitors through the process of building an SMS campaign was just the beginning.  Less than 24 hours after beginning the trial, a follow-up phone call from a BoomText representative allowed Marketing System Blueprints to explain their project and determine the best way to proceed with their plan. 

The crafting of a message that fits the SMS requirements of 160 characters is not an easy task. 

However, BoomText was able to provide assistance with this as well.  Marketing System Blueprints wanted to build a list from the votes that would ensure the members of the lists were willing to receive future messages related to restaurants in the local area.  BoomText was not only able to assist in creating this message, but also helped apply it to each individual keyword so that a specific autoresponse was set up for each restaurant. 

 

The Objective

The following are the main objects Marketing System Blueprints wanted to accomplish with a text to vote system:

·      Create awareness of mobile marketing in Lakeland, FL

·      Create excitement for current members and recruitment of new members

·      Show the business community that the Lakeland Chamber was progressive

·      Branding for Marketing System Blueprints

·      Get more exposure for local restaurants

·      Generate leads for participating restaurants and MSB

·      Generate a database for marketing to other restaurants

·      Implementation of  StomperMobile training

For a visual explanation of the event, view the Marketing System Blueprints Mobile Marketing in Lakeland FL Case Study video below.

The Plan

With the text platform in place and keywords set, the plan was to keep everything simple and manageable as possible.

·      Text to vote is easy to set up and to tally the results

·      Generate signs specific to each restaurant to display at their booth (2) signs per restaurant.

·      Create general signage placed throughout event for voting instructions

·      Offer a drawing for a FREE month of basic text marketing

·      Create brochure and hand cards for distribution and take away

·      Hire additional help for brochure distribution and voting awareness

·      Visit participating restaurants prior to the event to educate them on the process and generate excitement.

·      Create opt-in box (on WidgetBox.com) for Chamber’s website promoting Luau Text to Vote and 10 mobile marketing tips by MSB.

________________________________________________________________________

Side bar:

Our WidgetBox form got #2 ranking in Google for our keyword term within 24 hours of being published on the Chamber’s site.

·      Demonstrate QR codes

·      Chamber to promote the event showcasing “Text to Vote” for your favorite wings.

The Results

The text to vote plan went into effect 30 days prior to the event.

There were approximately 700 attendees.  300 participated which equates to 42% participation rate.

The winner on the “People’s Choice” was not the same restaurant as the winner of the “King of the Wings”.

The restaurants we very excited about text messaging program resulting in one immediate appointment and two warm follow ups.

MSB continues to receive “FOOD10” opt-ins 5 days after the event.

MSB received 40 business cards for follow up to interest in mobile marketing.

MSB educated businesses on QR codes and other aspects of mobile marketing.

The Lakeland Area Chamber of Commerce received praise for an innovative mobile marketing event and received new enrollments.

Observations

Perhaps the most exciting element of this project is the visibility that it allowed.  Restaurants are capable of grasping this marketing strategy very quickly because they recognize the value of bringing foot traffic to their venue.  This is a very simple program to set up and manage. However, mobile marketing is still a new and novel marketing tool.  It is not always easy to take the ideas that Hollywood is using and apply them to the everyday world of Main Street, USA.  

Dan,

Mobile Marketing is the perfect addition to really get my consulting off the ground. I offered SEO, Web Dev and social media advice already. But, who doesn't? Now, I can offer something totally fresh and the ROI every company is looking for. One of my clients is so excited about this, he is PAYING MY TUITION! What an awesome deal for me! I can't wait to really nail my local market with a concept that just makes so much sense. Even better, the personal satisfaction of actually offering a truly valuable service is priceless.

Thanks for all the communication, you're the best!

Hello Stomper-lites:

I have finished my first site www.highercdrate.info would appreciate a comment or two.

Thanks

Richard

Hi Dan-

I am so glad I signed up for StomperMobile- thank you! I already have 3 mobile sites up and running! You make mobile marketing so easy to understand that anyone can do it. Thanks Dan for bringing mobile marketing to the forefront of our minds so we can better maximize all of our marketing efforts!

Thanks!

Alisha

Auburn, California

http://www.YourPictureFrames.mobi

Keywords: picture frames

I setup an appoint to visit with a bakery in NY next week - the owner is VERY excited. We discussed the sending alerts to existing clients and offering a discount when they purchase specially advertised goods.

You see from time to time they over-bake goods resulting in high rates of spoilage which of course directly and negatively affecting the bottom-line. Well no more! If they over-bake, a message goes out by TXT with a coupon code redeemable at their mobile website. The mobile website will also feature other specials and a hot link to their ecommerce equipped pc website. How cool is that!! But wait, it gets better.

The system will also call customers before special occasions like birthdays and anniversaries and ask if they'd like to order the same or similar products as before. For that piece we'll use http://www.ColdCallingForDummies.com as part of a turnkey solution. Mobile Marketing is indeed the future of Marketing!

I can't remember the last time I was this excited by the release of a new product. Just when I thought I’d missed the boat on Web 2.0 boat you come along - God is so Good! I’m going to use StomperMobile to radically transform my life and the lives of as many people in my community. This is surely the greatest chance for entrepreneurs to capitalize on a worldwide phenomenon!! Thank you, thank you, thank you!

BTW, you are a great teacher. I adore your passion and appreciate your wealth of knowledge.

Looking forward to great thing!

All the best,
Chris

Mobile Site: http://www.ColdCallingForDummies.mobi